Why Hire a Copywriter?
You have a killer brand and a product that wows. So why hire a copywriter?
A copywriter takes everything that makes your brand truly your brand and turns those attributes into a string of meaningful words that captivates the right audience and converts them into raving fans. There are many key parts to creating the right kind of copy that a professional copywriter utilizes to achieve results. Some of these key parts include:
Target Market(s) | Are they millennials? High-income earners? CPG and B2C businesses? When considering the demographics and psychographics of your target market(s), the copywriter can hit all the right notes in a way that resonates with the right people.
Brand Voice | A good copywriter will consider how your target market will interpret the overall voice of your brand. Is your brand voice confident? Humorous? Empathetic? A professional copywriter will conjure your brand voice by utilizing contextually appropriate copy to evoke the feelings your target market should leave with.
Brand Tone | While similar to brand voice, brand tone is a bit different because it considers the purpose of the copy. For example, a copywriter would compose packaging copy differently than copy for an email promoting a limited-time offer on a product. The tone of the packaging copy might appeal to its product attributes and how they benefit the consumer. Meanwhile, the promotional email will use a tone promoting urgency, leaning on the consumer’s fear of missing out (FOMO).
Brand Values | What does your brand stand for? When you hire a copywriter, they will consider your brand values, leaning into them when crafting copy.
SEO Keywords | Applicable more than ever in our digital-heavy world, a professional copywriter will optimize your web copy using SEO-enriched text. They’ll conduct keyword research to find the best phrases with a high volume of searches per month and a low competition rate.
Customer Pain Points | Sure, your product works, but a copywriter will draw attention to your customers’ pain points and how your product is the answer.
Medium | From landing pages to social posts to promotional materials, the context of your medium is important. Socials are for awareness and engagement while landing pages are great for conversions. A good copywriter will know the difference and will compose copy appropriate for the medium.
Juggling these copy considerations is what makes copywriters experts in what they do. If you’re ready to take your brand to the next level, hire a copywriter to review your materials and provide copy tailored specifically for your brand.